Trade Marks: Lifestyle Equities v Amazon
Author Mcwesty Licence Public Domai n Source Wikimedia Commons Jane Lambert Supreme Court (Lords Hodge, Briggs, Hamblen, Burrows and Kitchin) Lifestyle Equities CV and another v Amazon UK Services Ltd and others [2024] UKSC 8 (6 Mar 2024) The Beverly Hills Polo Club is a popular range of clothing and luxury goods on both sides of the Atlantic. The Dutch companies Lifestyle Equities CV and Lifestyle Licensing BV ("Lifestyle"), hold the Beverly Hills Polo Club brands in the European Union and UK. An unconnected business that holds corresponding rights in the USA supplies Beverly Hills Polo Club branded goods to the American market. Amazon.com Inc. and its subsidiaries ("Amazon") are one of the American supplier's distributors in the USA. They market those goods on their US website, Lifestyle has complained that consumers in the UK have purchased goods intended for the American market from that website and imported them into the UK thereby infringing