(a) that the name was registered before the commencement of the activities on which the applicant relies to show goodwill; or
(b) that the company—
(i) is operating under the name, or
(ii) is proposing to do so and has incurred substantial start-up costs in preparation, or
(iii) was formerly operating under the name and is now dormant;or
(c) that the name was registered in the ordinary course of a company formation business and the company is available for sale to the applicant on the standard terms of that business; or
(d) that the name was adopted in good faith; or
(e) that the interests of the applicant are not adversely affected to any significant extent." (s.69 (4)).
- the very long time limits for the evidence rounds (up to 4 periods of 2 months each); and
- the £3,000 cap on recoverable costs (£1,500 per day) plus £2,000 for preparation of evidence and £300 for statements of case unless one of the parties behaves unreasonably.