"The Americas Programme"
Earlier today I attended the launch of the "Americas Programme" organized by the International Trade Centre for Greater Merseyside at Haydock Park race course. It consisted of a series of workshops on the USA, Canada, Brazil and Hispanic America. Delegates had to choose one country or region for the morning and another for the afternoon. I chose the USA and Brazil because they are the biggest states on the continent, but it was a very hard choice as I am equally interested in Canada and Spanish speaking America. Each workshop was on the same pattern. It began with a market overview followed by presentations from a lawyer, someone already doing business in the area, a freight forwarder rejoicing in the name of Howard Hughes and private chats over coffee. The market overviews in each of the seminars that I attended covered simple history and geography. The legal seminar for the USA was led by Ned Martin from the London office of DLA Piper et al . He gave a brief overview on