ASIN Numbers and Trade Marks - Birlea Furniture v Platinum
The Rolls Building Author Basher Eyre. Licence Creative Commons Attribution Share Alike 2.0 Source Wikipedia Jane Lambert Intellectual Property Enterprise Court (Judge Melissa Clarke) Birlea Furniture Ltd v Platinum Enterprise (UK) Ltd and another [2018] EWHC 26 (IPEC) (11 Jan 2018) Sites like Amazon offer unparalleled opportunities to both suppliers and consumers. To suppliers they offer a massive worldwide market that they could never access in any other way. Conversely, they offer consumers a wider choice of suppliers than would otherwise be available thereby enabling them to source products at the optimum price. Sellers are allocated a unique identifier which Amazon calls an ASIN ("Amazon Standard Identification Number") . Such identifier allows consumers to specify the goods they need and identify the businesses that supply them. That's fine so long as the ASIN is used by the same supplier, the goods are from the same source or ar