Practice: How will the Economic Downturn affect IP Practice
Regardless of whether the steps agreed in Paris today will work (see " EU chiefs confront markets crisis " BBC website 12 Oct 2008), markets will eventually stabilize. However, that is unlikely to be the end of the economic crisis as there is every indication of a downturn more prolonged and more severe than any that most IP practitioners have experienced in our working lives. The purpose of IP is to protect investment in the branding, design, technology and creative works that give one supplier and edge over his or her competitors. As it can safely be assumed that overall demand for products and services generally is likely to slacken the question that I and no doubt many other practitioners have been considering is whether that will create more work for IP practitioners or less. Views of Other Practitioners Some IP practitioners seem quite bullish. According to Crain's , Ian Morris of Kuit Steinart Levy, said: "t he rest of the economy may be feeling nervo...