Lookalikes: Gama Healthcare Ltd v PAL International Ltd
In Gama Healthcare Ltd v PAL International Ltd [2016] EWHC 75 (IPEC) (20 Jan 2016) the claimant, Gama Healthcare Ltd ( "Gama" ) sued PAL International Ltd. ( "PAL" ) for passing off. Gama complained that the get-up of Pal's Medipal disinfectant and detergent wet wipes was so similar to the packaging of its Clinell wipes that it was likely to lead members of the trade to believe that the defendant's wipes were those of the claimant or otherwise connected with the claimant. The goodwill claimed lay in the use of those colours in combination with the colour block design for the front of the packaging described. The proportion of the front of the pack which was to be coloured was not specified, and no part of the packaging was relied upon apart from the front of the package. Gama pleaded that the front of the package was the critical aspect that would most commonly be viewed by the public. Gama was founded in 2004 by two medical do